In both cases, you are increasing your opportunities to convert visitors. Getting the page experience badge next to your website’s Google Search listing can help your website stand out from the competition and draw in more visitors.Īfter all, who would want to go to a website with a bad on-page experience?īy providing a pleasant experience on your website will encourage visitors to stay longer and consume your content or return in the future. The badge looks like a star inside a grey circle. Google has previously said that having a ‘good’ on-page experience will receive a badge that will be displayed beside your website’s listing in Google’s search results. Before you get too excited it is worth noting that although page experience is important and is a metric that contributes to how well you rank in search results, it is just one of the hundreds of ranking signals that Google will uses. Once every report in the Page Experience Report has a ‘Good’ status, your website will be effectively optimized for this new metric. Page experience will be used as a ranking signal for a URL in Google Search results on mobile devices. So now that you have learned a little bit more about the page experience update, should you care if your website has a good page experience? Does it matter if you provide a good page experience or not? Since the two are not related this is a common-sense fix that should bring some relief to beleaguered SEOs and website developers. Websites with HTTPS ensure that all data entered into your website is encrypted, effectively stopping hackers from stealing private information from your visitors.ĭuring the second update, Google also fixed a common bug that made having no data for Core Web Vitals give your website a ‘Failing HTTPS’ grade. If you are expecting visitors to add their financial or personal information to your website (like buying a product or signing up for an email), you should ensure that all your pages are using HTTPS. That means your website may still have pages using HTTP. One important thing to note about the criteria for the Page Experience Report is that your website’s HTTPS status will receive a ‘good’ rating as long as at least 75 percent of all your website’s pages are served using HTTPS.
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